Revenue Focused Content Calendar Bundle

Description

Nightowl Copy's Free Revenue Focused Content Calendar will help you create a better quality of content while generating a better income as a result. Stop wasting time with content that doesn't convert into sales - even if it's getting you "exposure"... You wanna know why? Because "exposure" doesn't pay the bills. Meet your customers when they need you most. Coincidentally, that's also usually when they've got their wallets in hand, itching the tap that credit card to get the results you know you can provide.  Our template and cheat sheets will walk you through everything, step-by-step, to create a basic revenue focused content marketing plan for your brand, small business, or solopreneurship. This is a micro-version of what our course, Content that Converts: Building Campaigns that Turn Prospects into Customers, teaches in depth. While these templates and cheat sheets are meant to get you off the ground, the course will make sure every piece of content leads to your ultimate goal - sales.

Included:

• Revenue Focused Content Calendar Template (Excel and Google Sheets)
• Spreadsheet Set-Up Guide
• Content to Revenue Roadmap
• Funnel Stages and Definitions
• Vanity Metrics VS Revenue Metrics
• High Converting Content Prompts

Weekly Content Planning

1. This content calendar gets extremely focused, week-by-week one month at a time so you can more easily see what's working for your brand.---------
2. Use the Content Guide page to decide what pieces of content to create each week - and don't shy away from "top funnel" and "awareness" all together.

***Instead find ways to blend the two types of content.

3. Fill each weekly table with the type of content you'll distribute each day Monday-Friday.
4. Under each piece of content you'll note what part of the funnel is the primary focus, how much revenue you hope to make from it, and the actual amount that content made.
5. At EOM make sure you put your total goal revenue, total actual revenue, and best content types in the monthly tracker!

Goal VS Revenue

- In the Content Calendar you'll note your "Goal" revenue - which is the ideal amount you hope to make from that piece of content; don't be unrealistic, but give yourself something to shoot for! - You'll record the actually end-of-week revenue for each piece of content and ideally update the actual revenue on each piece throughout the month to get an accurate total. - doing this weekly ensures you keep up with it without over whelming yourself or obsess by updating revenue stats daily (especially if there's nothing to update some days.

Quarterly Tracking Sheet

1. 1.Use the information from the End of Month (bottom line) on your content calendar to fill out each month in both tables.- the first table tracks your revenue goal, your actual revenue, and (yes, you'll need a calculator I'm sorry!) the percent of your goal you've reached.

2. Use the second table to track different pieces or types of content, your goal revenue and actual revenue from each, and determine what content works best for your brand.