Your Content Should Generate Revenue Not Awareness
Stop Creating Content that Gets Ignored
& Transform Your Efforts Into a Lead Generation Machine
"Content that Converts: Build Campaigns that Turn Prospects into Buyers" will take you from blank page to a full 12-week SEO content strategy that targets leads who are searching with their wallets open.
Our strategy is proven & you shouldn't need a huge marketing budget to get started!
What if your content could consistently attract ready-to-buy leads?
What You'll Get Inside Content That Converts:
Module 1: Foundation & Campaign Overview: define your ideal ready-to-buy customer and map out your 90-day implementation plan
Module 2: Bottom-Funnel SEO & Persuasive Copywriting: master high-intent keyword research and psychology-based copywriting that converts
Module 3: Platform Strategy & Multi-Channel Planning: design your content calendar and lead magnet strategy for maximum impact
Module 4: Implementation & Tool Setup: set up your complete tech stack and launch your first campaign using AI tools
Module 5: Review, Optimization & Scaling: analyze results, optimize for better performance, and create your scaling strategy
bottom funnel content works for any industry, at any scale (if you know how to maximize your leads)
preorder & save over 60%!
$97 only until august 29th!
The course content will become available to everyone who preorders by August 28th on August 29th, 2025.
You'll receive an email that morning with a link and instructions to create your login, how to navigate the dashboard, etc.
Currently the modules are set-up to include slideshows, a workbook, and additional cheat sheets and resources that can be completed at your own pace - but I'll be around to answer questions.
* In the future video walkthrough's and webinars may be optional additional resources - you have lifetime access and will be surveyed on things you'd like to see added to the course - because SEO and content marketing aren't static, and I intend to update the course with new info when I learn something that everyone should know!
Starting out you'll have access to all 5 modules walking you through the process of setting up your campaign plus a variety of templates for research, strategy, and implementation. In the dashboard you'll also have a link to our Slack server, where you can ask questions - and I'll personally be around Monday-Friday to answer questions, toss ideas around with, and be as helpful as I can be!
* My Slack hours are anticipated to be Monday-Friday 11am-4pm; this may change and my response time averages 2-3 hours on the platform max (parenting comes first, always).
Unfortunately, nothing is ever truly guaranteed to work. So, for that reason, I can't necessarily offer a "money back guarantee" - unless you can prove you've made literally every last effort to make these strategies work and they still fell flat. However, if you put the work in, research your ideal leads, and focus on showing them how you make their life better or easier, there's no way you won't see increased sales.
When the course and the Nightowl Copy shop pages live, the course will more than double in price - to $299. Which, should be a reasonable investment if you're looking for a strategy that you can implement quickly, easily, and that continues working for you long after you hit publish.
* At this time there are no future plans to run sales on the course - however, who knows - I do have ADHD after all, I could change my mind on a whim... or, I could forget the idea of running sales until someone brings it up (and who knows how long that might take...). So, realistically? I'd get the discounted price while it's still available if you can!
It's always been a hope of mine to share what I learn with others who would benefit - until now it's been a thought swirling around in my never-ending list of entrepreneurial ideas and I'm so excited to bring Content that Converts to business owners and entrepreneurs who need it! Part of the reason I've created this course is because during my decade of cold pitching, the main reason a client didn't decide to go through with a project was they didn't have the budget for the project.
Being a freelancer with tons of ideas and little funds to work with, I decided if I ever had the opportunity, I'd bring my knowledge to the table with a way bigger value than it has price tag - and this course certainly does that! Personally, I find these strategies invaluable - because the value ebbs and flows with the profits you make after implementing these strategies - but it always pays for itself and then some quickly, depending on your pricing structure and what you're selling.
This might be the only chance to get lifetime access to this content at this low of a price - after the 29th when the course goes live, it jumps to $299.
If you have the $97 to invest now but aren't sure you'll have the $299 later, is it really worth the risk when you could find yourself doubling or tripling your revenue in three to six months?